Discover
The conversation. The walk through constraints. What the user is doing, carrying, missing.
WORKSHOP · INDUSTRIAL DESIGN · TEL AVIV · EST. 2018
→ Visit the Studio
From brief
to factory floor.×05
B2B industrial design for brands. Five active case studies. Outdoor / sport / mobility / consumer object. From sketch to CAD to DFM to factory floor — the studio carries the project the whole way. Past clients: SOURCE, CUBE, CAPRA, Polaris.
Process.·5
Sketch & CAD
From paper to surface. Cardboard before plastic. Each iteration a question to the previous.
DFM & CMF
Design for manufacture. Colour, material, finish. The drawings the factory will actually use.
Pilot run
Tooling, mould, supplier conversations. A first run on the line that proves the rest.
Mass production
The hand-off is not a hand-off. A long collaboration with engineers and factory teams.
SOURCE Hydration Line
Complete hydration system for SOURCE — closure, bladder family, range strategy. A long-running collaboration.
- YEAR
- 2018→ON
- DISC.
- ID · DFM · CMF
- ROLE
- HEAD · QUALITY & INNOVATION
CUBE In-Frame
Integrated hydration for the C:68X triathlon frame. Twelve weeks brief→sample.
- YEAR
- 2023
- DISC.
- SYSTEM · CMF
- SCOPE
- BRIEF → SAMPLE / 12 WEEKS
CAPRA Via Ferrata
Helmet, lanyard, energy absorber, harness — engineered to EN 12492 / EN 958.
- YEAR
- 2024
- DISC.
- PPE · SAFETY
- STD.
- EN 12492 · 958
Gobi 2.0
Modern facelift to a SOURCE icon — single hiker became a small family without losing the bite.
- YEAR
- 2024
- DISC.
- FOOTWEAR · CMF
- RANGE
- 4 STYLES
Multi-cultural Moka Pot
Italian moka redrawn for kitchens that drink Turkish, Italian and Arabic from the same fire.
- YEAR
- 2022
- DISC.
- OBJECT · CULTURAL
- MAT.
- Al · ST · CERAMIC
One studio. Two crafts.
From dreams to production.
Amit Naor is an industrial designer originally from Nordia, now based in Tel Aviv. He founded his independent studio in 2020, pursuing a deep passion for design — taking innovative ideas, sanding them into cohesive concepts, and developing them all the way through production to the end user.
User experience is the foundation of the work — from the simplicity of operation, through ergonomics, to the comfort of the user. The studio takes deep consideration of cultural connections, technology and processes, and strives for added value in every concept. Work focuses on the connection between man and nature, and revolves around travel gear and the materials nature has to offer.
Since 2022 Amit has worked with SOURCE — currently as Head of Quality & Innovation. He has previously designed for MiniMeis in Norway. Alongside the studio practice runs a quieter line — Earthen Strings — ceramic string instruments made by hand on commission. Visit the studio →
- Studio
- Tel Aviv · independent since 2020
- Recognition
- 6 wins + 1 finalist
- Role
- Head of Q&I · SOURCE
Recognition · Six wins · ADC · A' Design (×2) · FIT · Good Design · IDA
Profile on A' Design ↗
-
ADC Awards · 2022 Gold
Architecture · Design · Construction Collection · international competition.
View on ADC ↗ -
A' Design Award · 2022 Bronze · Capra Via Ferrata
Outdoor Gear & Camping Equipment Design Award · Como, Italy.
View on A' Design ↗ -
A' Design Award · 2023 Bronze · Multi-cultural Moka Pot
Bakeware, Tableware, Drinkware & Cookware Design Award · second consecutive win.
View on A' Design ↗ -
FIT Design Award · 2023 Gold
FIT International Design Award · Korea · honouring innovation in industrial design.
View on FIT ↗ -
Good Design Award · 2022 Winner
The Chicago Athenaeum · Museum of Architecture and Design · annual international recognition.
View 2022 winners list ↗ -
IDA Design Award · 2022 Silver
International Design Awards · Los Angeles · honouring designers worldwide.
View on IDA ↗
Also recognised · finalist
UX Design Awards · Moses
Shortlisted as a student entry. International recognition for outstanding user experience design.
Begin a conversation.
Studio inquiries.
Industrial design briefs, R&D, product development. Press, exhibitions, talks. I read every message myself.
Emailinfo@amit-design.com
Phone+972 54-3141085
Instagram@amitnaor3024
StudioTel Aviv · by appointment