WORKSHOP · PROJECT P·04 · FOOTWEAR SOURCE OUTDOOR · 2024 RANGE · 04 STYLES
FILE · GOB-04 RANGE · 4 STYLES
YEAR · 2024
Industrial design · Footwear

Gobi 2.0.

A modern facelift to one of SOURCE's most iconic sandals. Single hiker became a small family — for trail, water, and city — without losing the original's bite.

Client
SOURCE Outdoor
Year
2024
Discipline
Footwear ID · CMF
Range
4 styles, one DNA
Heritage
Gobi · since 1989

Update an icon. Without breaking it.

The original Gobi is one of SOURCE's most recognisable products — an aggressive trail sandal with a passionate following since the late 1980s. The brief was to update it for a new decade, and to expand it into a small family that could carry the same DNA across trail, water, and city.

The studio kept the bite and the silhouette of the original, then redrew the strap geometry, the buckle hardware, and the sole tread for current materials and current feet. From one hiker, the line grew to four — each style sharing the same backbone, each tuned for a different terrain.

[TBD: the design move that defined the update — strap layout, the buckle decision, the moment that kept the original's bite.]

№ 03 · range

One family. Four terrains.

04 styles, one DNA
Gobi 2.0 Pro Ranger Green
01 · Trail

Pro Ranger

The aggressive hiker. Heritage tread, trail-grip strap.

Gobi 2.0 Galactic Blue
02 · Water

Galactic

Quick-drying lining, water-shedding strap geometry.

Gobi 2.0 Extreme Turquoise
03 · Extreme

Extreme

Reinforced toe, locking buckle, expedition-grade.

Gobi 2.0 City
04 · City

Men

Quieter colour, slimmer strap, city-friendly profile.

№ 04 · process

Brief to shelves.

Five stages · 01→05
01 · BRIEF

Discover

Audit of the original. Field interviews with long-time Gobi wearers — what to preserve, what to update.

02 · DEVELOP

Sketch & sample

Strap geometry, buckle hardware, sole tread redrawn. Hand samples in foam.

03 · ENGINEER

CMF & range

Four colourways, four terrains, one shared backbone — different finishes, same DNA.

04 · MANUFACTURE

Tooling

Sole mould transfer, supplier alignment on the new strap webbing and the buckle hardware.

05 · DELIVER

On shelves

Launched 2024. The line is in stores; the original Gobi keeps its place beside it.

№ 05 · on the process

Don't break what already works.

The risk in updating an icon is that you replace something that already works with something cleverer that does not. The original Gobi was perfect for what it was. The 2.0 had to add to it without subtracting from it.

The studio kept the silhouette and the bite, then earned every new line — the strap layout, the buckle, the sole tread — by making them better at the original's job, not different from it. The four-style range followed the same logic: same DNA, different terrain.

[TBD: the original Gobi wearer who tried 2.0 first, the moment that confirmed the direction.]

№ 06 · next project Multi-cultural Moka Pot
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